Event videos can boost ticket sales by increasing online engagement from potential attendees. Video promos and teasers provide attendees with an audiovisual event sample, leaving them wanting more. This blog looks at the fine art of event videography.
Types of Event Videography
Event promo video samples can excite your guests for the big day. There are different types of event video promos you can use, including:
Event teaser video – these videos can be used once your event is marketed. Showing people what to expect from your event via video is excellent. To induce FOMO and increase registrations, photographs and videos from past events should be used to tease what’s coming.
Ticket launch video – why not design a ticket launch video with your own touches? Increased visibility and excitement will raise ticket sales for your event.
Video advertising the event – Information about your event will likely surface when tickets go on sale – maybe a new act or talk is scheduled? Or new stock and promotions? Tell your audience what they can expect from your event.
Event reminder video with FAQs – Your event FAQ is probably on your website. However, a video might be an entertaining method to address your event’s most often-asked questions for guests who don’t want to research: When does registration begin? Where and when should they go? Should they know any hashtags or themes?
Event Video Presentations
If your pre-event marketing motivated you to make films, sharing a few during your event could keep the momentum going. Quick videos can promote event activity on social media in numerous ways:
- Help attendees instantly share their experiences, which promotes your event.
- Create natural marketing materials to get great reviews.
- Encourage those who missed to feel FOMO so they’ll attend the next one first.
If you think making films at your event will be too much work, you could always use one from the attendees. Check social media for venue videos with event tags or hashtags. Just share these films on your event’s social media with author credit.
Post-event Promo Videos
Video can make your event memorable after people leave. Use the video and photos you shot at the event or participant photos and videos shared to social media to create a review. The thrill will be relived, and those who missed it will get a sneak peek and possibly buy a ticket for the next event. Event videos can be repackaged, so select highlights from artists to publish on social media or YouTube. You could also use your speakers’ edited content to make instructional videos.
For professional and innovative photography and videography, contact Luminary.
